ISBA’s Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)’s proposed technical framework for cross media measurement.
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Wavemaker has promoted Emma Slater and Christiaan Lette to UK leadership roles within the media planning and buying agency.
Guardian Media Group (GMG) has hired former ITV Hub boss Paul Kanareck to lead its global reader revenues strategy.
Todd addresses the mismatch between the effectiveness of magazines and adspend in the media and the ongoing progress in the attention debate.
Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.
Mediatel News, Mediatel Events and Videonet have today revealed which industry experts will make up the judging panel for its inaugural Media Leaders Awards.
The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings
The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.
Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.