Small things taken in isolation might appear futile when compared to the enormity of this global nightmare, but they still help, and in totality hold particular meaning.
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This week, in response to the growing coronavirus crisis, we turned the annual Connected TV World Summit into a free virtual event. Catch up here!
Foster Kenny, who is currently CEO of IPG Mediabrands in the UK and EMEA, will report to Wunderman Thompson global CEO, Mel Edwards, and will be based out of London.
After three fairly steady months for newspaper circulation, February’s figures illustrate a more bleak picture of the market. Every title across all markets recorded both month-on-month and year-on-year declines.
Havas Media Group has poached Carat’s Jackie Lyons for a newly-created role, head of media experience.
PAMCo’s latest cross-platform audience figures for UK magazines show how many titles are growing their readership through cross-platform delivery.
The latest cross-platform audience figures for UK newsbrands illustrate a healthy and growing market, as almost all titles record monthly readership growth.
By craving change, the MD tells Michaela Jefferson how she is opening up a whole new chapter for the data-driven agency.
Pidgeon, who took on the role at the end of 2012, will depart on May 1 after more than seven years in the role.
Brands, agencies and publishers gathered for the formal launch of The Attention Council this week – “a loose confederation” of companies that promote the use of attention as a metric for understanding and trading media.