While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
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The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
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IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.
Mediatel News and Mediatel Events will celebrate the very best in media leadership with the free-to-enter Media Leaders Awards 2021.
Three junior creatives and marketeers have issued an open letter calling on the advertising industry to address “inconsistencies” between its words and actions in its recent efforts to address diversity and inclusion.