With only an 8% similarity between how 16- to 34-year-olds and how the over-55s watch commercial media, IPA urges more diverse media plans.
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Digital ad platform The Ozone Project has hired Dora Michail-Clendinnen into the new role of chief strategy officer.
The Ozone Project CEO addresses the ongoing battle between Google and the Australian Government, the long term impact of the ISBA/PwC report, and what he believes the future will look like for premium digital publishers.
Ocean Outdoor has identified 280 UK digital screens it claims have the same properties as primetime peak TV spots.
Pippa Glucklich chairs the online membership platform to connect freelance talent with agencies and media owners
WPP’s partnership with TikTok will provide ‘Gold Standard’ ad solutions to network agencies and clients
MacCallum reflects on this year’s lockdown, the wider impact of Publicis’ split from Posterscope, and why the media industry needs to embrace neurodiversity.
Pharmaceutical giant, GSK is the latest advertiser to undergo the Advertising Experience MOT, launched last year by the ISBA
UKHospitality CEO Kate Nicholls has accused the Government of not ‘hearing and understanding’ the sector’s concerns over the proposed HFSS ban
On March 10 UK advertising will be asked to complete its first ever industry-wide census, kicking off a new campaign to “build back a better, inclusive industry for all”.