Dentsu group has launched a global gaming solution, dentsu gaming, today which combines its 35-year heritage and expertise in gaming and scale and capabilities of its international network.
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Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.
The Australian business, which is on a mission to change the way online media is traded, has closed a $2.2m post-seed funding round.
UK advertising is predicted to grow more than previously anticipated according to GroupM’s ThisYearNextYear report.
“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
AdGreen has launched a free carbon calculator today to help advertising production companies reach net zero and reduce their impact on climate change.
TikTok is launching four new advertising and ecommerce formats, reach and frequency ad-buying, and new viewability commitments at its first global advertising upfront today.
World Media Group (WMG), an alliance of international media organisations, launched a video campaign today to stress the importance of objective trusted media in the face of spreading misinformation.
Tim Pearson is departing as managing director of Sky Media UK, Mediatel News can reveal.
The pandemic has accelerated a long-term trend of UK listeners consuming more digital audio, Global has found from a high-level industry survey.