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Huawei, PepsiCo and Mitsubishi have all revised their consumer engagement strategies as a direct result of the UK coronavirus lockdown.

After four decades at the company, Alex Maddox has left media research firm Telmar in order to set up an independent consultancy.

Bassil discusses maternity leave during lockdown, why brands are in a state of ‘disconnection’, and Digitas’ five year strategy.

The nation’s appreciation of the value of journalism has increased ‘significantly’ since the coronavirus pandemic hit the UK, according to a new study commissioned by national news brand marketing body Newsworks.

Almost a year after it was first announced, ITV’s premium advanced advertising platform, Planet V, has today been formally launched to the market.

Danny Donovan tells Mediatel News about his first year in the driving seat at Mediahub UK, making the most of a bad situation, and why sometimes the best thing a brand can do is to stop advertising.

Reach, the UK’s largest newspaper publisher is seeing a ‘strong recovery’ in digital advertising following revenue and profit falls for the first half of the year

Hivestack, an adtech business in the programmatic digital out of home space, has hired Nigel Clarkson as its new global chief revenue officer.

Biggam reflects on the challenges of the past year, the industry’s lack of socio-economic diversity, and the power of good old fashioned positivity

Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox