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Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement

Black Representation in Marketing (BRiM), an alliance formed by a 15-strong steering group of brands and agencies, has today launched its cross-industry framework, supported by the Advertising Association. The BRiM steering group, which has shaped the direction of the initiative, is made up of companies including BrainLabs, Deloitte Digital, Dentsu, Droga5, Facebook, Omnicom Media Group,… Continue reading BRiM launches with framework for fair representation of black people in marketing

Digital publishing revenues in the UK increased to £165.1 million in Q4 2020, up by 13.1% in comparison to Q4 2019.

Adwanted Group has raised €15 million in a new round of financing, featuring Swen Capital Partners and Financière Arbevel.

Reach has renewed its agreement with recommendation platform Taboola and added mid-article placements as part of the multi-year deal. The agreement means that Reach will continue using Taboola’s platform and suite of products across over 50 sites including the Mirror, Express, Daily Star, and OK! All of Reach’s sites will integrate Taboola Feed, an infinite… Continue reading Reach extends Taboola deal with mid-article placements

The Times and The Sunday Times have launched a Times Earth editorial channel to coincide with Earth Day.

Pinterest has expanded its partnership with Shopify beyond the US and Canada and into 27 new countries including the UK.

Digital audio grew by 17% year-on-year in 2020 to £103.7 million, including podcast spend, which rocketed by 43%. 

Radiocentre, the industry body for commercial radio, has continued its staff reshuffle by promoting director of external affairs, Matt Payton to the newly created role of chief operating officer. Payton will continue to oversee external affairs and regulation at Radiocentre and will work alongside incoming CEO, Ian Moss on a range of new responsibilities. These… Continue reading Payton promoted to COO role at Radiocentre

Global, the media and entertainment group, has significantly increased digital inventory available to programmatic buyers on DAX, by adding the London Underground and National Rail to its programmatic platform. Global, which owns over 253,000 outdoor sites reaching 95% of the UK population, created its digital advertising exchange, DAX, in 2014. The platform is now the… Continue reading Global adds London Underground & National Rail to DAX