To help SMEs get the most out of digital advertising we need to make things simpler for small business owners, writes the IAB’s Elizabeth Lane.
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The boss of Mindshare UK speaks to Mediatel about his inquisitive nature, a varied career path and his plans to emerge from lockdown in fighting form.
ESI Media’s flagship brands are to pool their ad inventory into the Ozone Project, a collaborative effort to make it easier for advertisers to buy premium publisher audiences with a single buying point.
Jan Gooding moderates this free webinar with Starling Bank, DWA, Twitter and 4C. Register for today!
Since launching at the end of March, Disney+ has already emerged as the third-largest subscription video on demand (SVOD) player, with 4.3 million subscribers.
WPP has appointed the former boss of Burberry and head of retail at Apple, Angela Ahrendts, to its board as a non-executive director.
As Videoscape Europe gets into full swing, Mediatel speaks to experts to discuss how media companies can triumph in the evolving premium video streaming marketplace.
UK advertising’s non-profit education programme, Media Smart, has announced Dan Clays, CEO of Omnicom Media Group in the UK, as its new chair.
In this week’s Mediatel Conversations Podcast, Mediatel Events’ Justin Lebbon speaks with independent ad fraud researcher, Dr Augustine Fou.
Online abuse and hacked Zoom meetings bring home just how crucial it is that adland meaningfully supports a growing equality movement.
