More Industry News articles

Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be

MGM is Amazon’s second biggest acquisition to date and will “complement” Amazon Studios.

Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.

Xaxis, GroupM’s media company, has promoted former VP of global operations & platforms, Silvia Sparry to global COO.

Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found.

Global bolsters its position as the UK’s largest airport media owner, now reaching 50% of all UK airport audiences

Future chief executive Zillah Byng-Thorne has signalled further acquisitions are in the pipeline as the company reported a doubling of pre-tax profits over the last six months. The magazine publisher, which has expanded into price comparison services with the acquisition of GoCompare and last week announced the purchase of Marie Claire US, said its e-commerce… Continue reading Future signals further acquisitions to come amid e-commerce surge

Alight Media, the out-of-home advertising company co-founded by former Clear Channel boss Matthew Dearden, has acquired fellow start-up, Foris Outdoor

eBay has become the first e-commerce marketplace to receive the IAB UK’s Gold Standard 2.0 certification for rigorous online advertising standards.

The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May).