Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%.
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Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.
The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands
Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says
EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+
ITV plans to roll out the service on other programmes across different genres later this year.
The media-buying agency group’s first Digital Academy Programme has begun recruiting in Manchester and London for trainees
Channel 4 has also committed to 70% its presenting team for the Games being disabled
Should advertisers now treat radio as more than being a ‘cheap and cheerful’ media channel?
Channel 4 and Sky today announced they have renewed and expanded their long-term commercial partnership