Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world – revealing a huge decline in ad fraud compared with industry norms.
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Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
Featuring: John Rankin, RANKIN // Jay Richards, DivInc // Amy China Wire, Teads // Aaron Simpson, Kindred // Victoria Emes, content creator // Vanessa Goff-Yo, Bidstack // Emma Martell, Virgin Trains.
GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.
From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.
News UK’s Wireless and Bauer Media are launching a new digital audio company for the UK ad market: Octave Audio.
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
The ABC has today been named as the third-party auditor for the next wave of the IAB UK’s Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry’s media investments, trading activities and commercial partnerships.