Following an out-of-home buying spree in 2018, this week Global finally unveiled its new offering. Here, Kinetic’s Alistair MacCallum shares his reaction to the launch.
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Adams, who has spent three years with Havas, will take up the position of global managing director with Brainlabs.
The IPA, which represents agencies, said it was “extremely concerned” by the move, as the ABC said is was “disappointing.”
Essence has named Ali Reed as its new UK managing director after close to two years with the GroupM agency.
Capitalising on a Christmas general election, the daily newspaper circulations held steady in December.
UK marketing budgets return to growth after a stagnant period, signalling a “renewed wave of optimism” for the upcoming year, according to the latest IPA Bellwether. Here, industry experts respond to the news.
The fourth quarter of 2019 saw UK marketing budgets return to growth after a stagnant period, signalling a “renewed wave of optimism” for the upcoming year.
Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.
Guardian Media Group has named Annette Thomas as its new chief executive.
IPG Mediabrands agency UM has announced the appointment of Enyi Nwosu to the newly created role of chief strategy officer, in a move to bolster its ‘Better Art’ and product offering in the UK.