More Industry News articles

ITV posted a mixed bag of results in its half year trading update this week. Here, industry experts analyse the significance of the results.

ITV has seen its total advertising revenues fall 5% during the first half of the year, though the broadcaster said the results are “better than expected” given the ongoing political and economic environment.

Snapchat’s daily active users have increased 8% year-on-year to 203 million, according to the company’s own figures.

ISBA, the IPA, Wavemaker, Mindshare and the IAB give their views on the news that Boris Johnson – a Brexiteer – is to become the new UK prime minister.

Juhl has led Essence – now a GroupM agency – for five years as global CEO, during which time he led the agency’s 2015 acquisition by WPP. He has also held roles with Publicis, Razorfish and USWeb/CKS.

Pete Markey will join existing vice president Sarah Mansfield and support Elizabeth Fagan, ISBA’s president.

OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.

John Carroll discusses the major measurement issues facing worldwide markets – including a look at the gaps in media measurement and the future role of Joint Industry Currencies.

ITV has confirmed that it and the BBC have now signed an agreement to launch their joint online streaming service, BritBox, in the UK during the fourth quarter of this year.

Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how can the marketing industry play a part in tackling climate change?