In its latest bid to tackle obesity, the UK government has confirmed plans to ban all advertising of “unhealthy” foods before the 9pm watershed across both TV and online.
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According to Zenith’s latest adspend forecasts, digital advertising is to claim a 51% share of total global advertising expenditure this year.
Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
Publicis Groupe says that it’s ‘well armed’ to weather the financial storm fuelled by COVID-19, after reporting a 9% rise in half-year net revenues and a 4.3% increase in pre-tax profits for the first six months of 2020.
Meanwhile, the magazines and digital properties for Sea Angler, Car Mechanics and Your Horse are to move into new ownership under Kelsey Media.
The Guardian is the latest newspaper to announce job cuts in both editorial and commercial roles, as the fallout from the coronavirus crisis continues to impact the media industry.
UK marketing budgets have been slashed to their lowest levels in 20 years according to the latest IPA Bellwether report for Q2 2020. Here, industry bosses react to the findings.
UK marketing budgets have been slashed to their lowest levels for 20 years, due to the devastating impact of the coronavirus, according to the Q2 2020 IPA Bellwether Report.
In what the TV marketing body has described as “miserable” news, Tess Alps – the founding CEO and current non-executive chair of Thinkbox – is set to retire at the end of 2020.
In this week’s Mediatel Conversations Podcast, Michaela Jefferson, News Editor at Mediatel News, speaks with James Wildman, President of Hearst Europe and CEO of Hearst UK.