More Industry News articles

The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.

Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.

IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.

Waterson has served as interim editor-in-chief since February.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?

The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.

YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.