At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.
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Marking 50 years of commercial radio in Manchester, Radiocentre’s Tuning In North event covered topics including radio’s role in the election and attracting Gen Z.
At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Screenshot Media founder and CEO shares what skill she would learn from scratch and what clients are most excited about.
| Maria Iu
The 11 participants will take part in sessions at the festival as well as training opportunities.
Ahead of the WOO Global Congress in Hong Kong, Tom Goddard shares the key drivers and drags the OOH industry will be focusing on.
The title is adding a third newsroom and trying new payment models as it revamps its leadership.
The women’s network is calling for improved representation of all women in advertising and to better measure progress.
COO and CFO Stephen Joseph will take group CEO role from 1 January 2025 as Bleakley becomes chairman.