At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.
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Digital trading in J-ET marks a new era for UK audio by bridging the gap between linear and digital trading in a unified ecosystem.
Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
In a first for the Newsworks Awards, the judging panel of agency and advertiser leaders unanimously agreed to award a prize recognising one entry’s uniqueness, bravery and wider relevance to the media industry
Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.
Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.
Denise Turner, a leading figure in media research for over three decades, died on Friday at age 58.
At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.
A lack of tentpole features depressed box office revenues in October, but year-to-date box office is still running 8% ahead of last year.
The UK broadcaster has confirmed speculation that they are in talks to Sky for a sale worth £1.6bn.