Annual global IP traffic will surpass the zettabyte threshold in 2016, and the two zettabyte threshold in 2019, according to a new forecast from Cisco – that’s a 1 with a 21 zeros behind it…
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In a move which could have a major impact on both consumers and retailers, Google has announced that it will be introducing a ‘buy button’ to its search results.
Mobile digital advertising revenues from UK publishers grew by 80% year on year in the first quarter of 2015, according to new research from Deloitte and the Association of Online Publishers.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
Proctor & Gamble is the latest advertiser to land itself in hot water with the ASA over the use of vloggers, following a complaint that a YouTube video for Max Factor wasn’t obviously identifiable as advertising.
The appointments come as Royal Mail looks to strengthen business relations and raise its profile with SMEs.
If the deal moves past the FCC’s regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.
Marketers should think twice about their ad strategy before launching eco-friendly products, writes ZenithOptimedia’s Richard Shotton.
The agreement will see AOL On distribute the Guardian’s original video content to a global audience, giving the publisher full access to AOL’s curated video libraries – one of the largest on the Web.
The Times’ head of digital has urged publishers which charge for content to move away from the idea of a ‘paywall’, and instead focus on ‘community’ and ‘membership’