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Newsline presents the top 12 things anyone working in media needs to know about the latest findings.

Three days after BBC One’s long-running cold case drama New Tricks finally came to an end, last night saw ITV début its own take on the haunted-copper-solving-old-crimes format with Unforgotten (9pm).

The Accelerated Mobile Project, which has gained the support from a number of web giants including Google and Twitter, loads stories from around the web more quickly on phones and tablets using mobile-optimised HTML.

Mobile spend was up 51% in the first half of 2015 to account for almost 80% of the rise in digital ad revenues, according to the latest forecast from the IAB and PwC.

Last night saw viewers return one last time to the great white tent of dreams as The Great British Bake Off (BBC One, 9pm) came to an emotional conclusion.

After 12 series and an ever-changing cast, Tuesday night finally brought an end to the crime show which unashamedly appeased the appetites of an older demographic as New Tricks (9pm) finally bowed out for good.

Newsline caught up with VisualDNA’s managing director of marketing services, Jim Hodgkins, to understand the challenges and opportunities in this high growth market.

VisualDNA’s Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.

Newsline hears from VivaKi’s Marco Bertozzi on what the next stage for programmatic is, how it’s embracing data in new ways and the future opportunities and challenges for creativity.

“It’s the most important metric not talked about,” says Quantcast’s EU managing director, Phil Macauley.