Publicis Groupe has announced the launch of a new global media agency to be led by recently-acquired and newly-rebranded Walker Media UK.
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New magazine marketing agency Magnetic has today opened its doors to advertisers as it looks to show the growing power and influence of magazine media.
Under the terms of the extended deal, Channel 5 will continue to broadcast two series of Celebrity Big Brother and one series of Big Brother each year, as well as associated programming.
Viacom has appointed Kerry Taylor as its first ever chief marketing officer for its operations managed out of the UK, with an immediate brief to oversee a “creative rebranding” for Channel 5 during 2015.
Wednesday night saw BBC One take a slice of Channel 4’s greased up chicken shop action, although The Billion Dollar Chicken Shop (9pm) featured significantly less aggressive drunks and amorous drag queens.
Channel 4 has signed Dentsu Aegis Network as the first agency group to buy advertising programmatically on its soon-to-launch digital TV service, All 4, which replaces 4oD this year.
Spearheaded by the Guardian, the alliance will allow brands to collectively access global audiences via new and emerging programmatic technology.
Controversial fashion retailer American Apparel has landed itself in hot water again for the “inappropriate sexualisation” of an underage-looking model on its website.
ZenithOptimedia’s Richard Shotton explains why brands would do well to focus less on demographic targeting and more on specific life events.
Tuesday night brought the launch of a new ensemble drama on BBC One, with Ordinary Lies promising to be a hard-hitting tale dealing with the self-made trials and tribulations of those put-upon working class Northern types.