Speaking at Mediatel’s Future of Media Research conference on Tuesday, Lumen founder Mike Follett described what could be a giant leap for media research as the company looks to transform our understanding of online ad engagement.
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Britvic’s CEO Simon Litherland delivered his first speech as ISBA president at the body’s annual conference this morning, outlining the priorities and issues for the advertising industry this year.
Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.
Long-running culinary cook-off, MasterChef (9pm) returned to BBC One’s screens last night after the schedule mainstay deprived the TV viewing nation of John Torode and Gregg Wallace’s combined beauty for an agonising eight months.
“Transparency is still high on the agenda,” says the new ISBA president, Britvic CEO, Simon Litherland, during his opening address at the 2015 ISBA conference.
Monday night saw ITV’s latest novelty crime drama reach the half way point of its very short run, with the second episode of its heavily Sherlock-influenced historical mystery taking quite a knock, week on week.
Stick on your party hat as ZenithOptimedia’s Richard Shotton uses new research to quantify the impact of birthdays on spending.
TV advertising revenue increased for the fifth consecutive year in 2014, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
Bampton has agreed with the broadcaster’s new owner, Viacom, to continue as a part-time consultant for Channel 5 from 1 April to help with the transition.
The deal will see the capital’s TV channel acquire content from Entertainment One, Eyeline Entertainment and Metrodome to broadcast a brand new film strand, ‘London Film House’.