Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.
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The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
Wolfson joins in the newly created role of international president to oversee Captify’s commercial business outside North America.
Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team.
Google’s new AI photo editing feature “has the potential for misuse on a mass scale” despite its impressive tech, according to some tech experts.
Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.
Analysis: The streaming platform’s second upfront season brought many questions still.
GroupM had forecast the $1tn mark to be reached in 2025.
According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.
