There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
More Industry News articles
Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.
Ocean, Open Media and Metro donated ad space for ad activity to kick off the first-ever Trans+ History Week across the UK.
Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.
Across the group, strong digital and programmatic growth were isolated as principal drivers.
Advertisers, agencies and media owners are collectively “leaving money on the table” due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.