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The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.

A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.

According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.

DMPG will sit under Havas’ CSA data and tech consultancy division.

She becomes chief planning officer, a newly created position in North America.

Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.

New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.

Three-fourths of UK adults say they consume sport-related content via broadcast TV, the largest of any media channel, while more than double say they watch via streaming.

Consumer Sync aims to help marketers navigate an evolving landscape so they can create meaningful connections that build loyalty and trust.

Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.