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Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.

In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.

“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.

Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.

Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.

Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.

EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.

The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.

The UK business surpassed 2019 revenue levels, with a record Q4 for the company.

In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.