During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
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The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.
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A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.
Commercial radio has had a “positive” start to the year with 5.2% growth in Q1, new figures show.