More Industry News articles

According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.

In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.

The acquisition boosts MediaSense’s headcount to over 230.

The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.

The collaboration aims to authenticate demographic profiles of audiences across Ozone’s view of online reading behaviours.

Editor in chief Omar Oakes sits down with Isba director general Phil Smith to discuss Origin’s future and consider criticisms around measurement standards.

Being channel-agnostic has become key as marketers increasingly look to targeting, measurement and efficiency improvements via data. What does this mean for creativity?

The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.

A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.

Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.