More Industry News articles

The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.

Hisense has been announced as the first smart TV brand that will offer Freely, the online-only version of free-to-air service Freeview, from next year.

Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year. 

Spotify and Warner Bros. Discovery have entered into a new podcast distribution and monetisation partnership.

While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.

What were the top innovations and debates in out-of-home this year?

Channel 4 intends to launch solus takeovers and ‘lite’ ads next year that feature within shorter ad breaks on its video-on-demand service.

ITV’s director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.

Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.

Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.