The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
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Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
The new targets are based on All In’s 2023 census data and add to the existing eight-point action plan.
Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
The global podcast platform recorded 23% organic growth in Q1.
New features include full image and text generation, among other updates to Meta’s Advantage+ products.
Year-to-date box office is now tracking 3% down compared with the year before, although Q1 attendance figures were still positive.
There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.