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A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

A further 100 members will be admitted into the club, which aims to help leaders share challenges and shape solutions for the industry.

StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.

Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.

Adwanted Group, parent of The Media Leader, has announced its 10th acquisition with Teeps, a specialist in digital audience activation. The move follows the integration of MediaSpecs in December 2024. It marks another step forward in the digital transformation of Adwanted, which was historically rooted in traditional media such as TV, radio, OOH and print. Founded… Continue reading Adwanted Group accelerates digital shift with acquisition of Teeps

Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.

The Allwyn UK CEO will succeed Alessandra Bellini, who will continue to work with the organisation as UK chair of Ad Net Zero.

A deal was signed in 2016, with the companies relaunching the site the following year.

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.