More Industry News articles

The UK’s economic outlook remains “fairly weak”, but the release of the budget could unlock stalled marketing spend.

Ad and subscription revenue for Google’s video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.

The social media challenger turned a profit for the first time in Q3 and reported strong 56% growth in ad revenue.

The outdoor media owner’s northern agency sales chief on motivation via positivity, greater collaboration and being a great wing-man.

While the digital ad market grew 16%, video display rose by 26% — the fourth H1 in a row to post double-digit growth.

Analysis: The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.

Global’s chief commercial officer explains the strategy behind launching 12 stations in one day, how radio has grown as other broadcast channels have struggled and why he’s not worried about streaming platforms. 

According to a new survey, a majority of Brits want advertisers to halt or severely reduce funding for social media companies if they continue to allow misinformation to spread.

A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.

According to an analysis by Mantis, use of keyword blocklists has affected advertising on a significant number of brand-safe Halloween-focused news stories this autumn.