The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.
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At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
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The Media Leader asked audio media owners, specialists and trade bodies about the most significant changes in the sector and the biggest surprise of the year.
Through the new apps, members will be able to access exclusive training plans and wellness advice from a variety of fitness experts, as well as the latest health-related news.
Social media and publishing reporter Jack Benjamin reviews a tumultuous year for the social media market, while the rise of AI led publishers to defend their intellectual property.