More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.
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| Maria Iu
The UK took home eight gongs, including two golds.
It marks first time Netflix is distributing a broadcaster’s shows in the country.
Experian will provide the collective with valuable data insights to aid effective campaign strategy.
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
| Maria Iu
The companies made a joint return to Cannes to convince advertisers of TV’s abilities.
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
Open Call will allow brands to place an open request to creators for sponsored content.
The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.