Omar Oakes and Nick Manning discuss the recent ANA report into principal-based media and much more.
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With Rishi Sunak calling for an election on 4 July, leaders have urged the outgoing parliament to move swiftly on bills related to the industry.
Former Warner Bros Discovery executive Priya Dogra will join next month.
Leaders require regular and comprehensive training to help address DEI concerns and brain drain, a discussion concluded.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
The platform has seen a 39% year-on-year increase in average daily streams of video podcasts globally.
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.
At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.
As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.