After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
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TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.
The media owner has appointed Christopher Samsinger as Germany CEO.
Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.
The “exodus” of talent is one of the industry’s most pressing challenges, according to a leading cinema executive and rising star in media.
A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?
Deal takes Leeds-based OOH media owner 75Media’s inventory to over 500 sites.
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
As we head into the largest election year ever, alongside developments in generative AI, how will this affect political advertising?