GroupM agencies will no longer operate as distinct business units with separate P&L statements.
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Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.
New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.
Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.
The platform’s generative-AI ads tools will also be coming to the UK in Q2.
A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.