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There is opportunity for broadcasters in the “fat end of the long tail”, according to Kelly Williams.

MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.

Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.

Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.

Box office revenue grew 10% and admissions an estimated 8% compared with January 2024, thanks to a slate featuring both popular holiday holdovers and Bafta-nominated arthouse films.

At the LEAD conference, Bryant espoused the importance of trust in advertising and addressed concerns around the government’s stance on AI and less healthy food restrictions.

Work will run on The Standard, Outernet, OOH and social.

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.

Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.