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A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.

Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.

The auditor has updated its reporting standards to better recognise the publishing industry’s digital transformation.

The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.

At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.

Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.

Digital maintained its share of total ad revenue, while classic declined marginally.

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.

The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.