Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.
12 May 2025 | Jack Benjamin
Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.
20 Feb 2025 | Jack Benjamin
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
Broadcasters are looking to challenge tech platforms by measuring outcomes.
ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
| Maria Iu
The broadcaster’s commercial team will handle all advertising on the Google platform.
During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.