The tax will come into effect in April 2020 and is expected to raise over £400m a year, with the tech giants being taxed 2% on the money they make from UK users.
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The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of “marketing engineers” due to its focus on data and AI.
WPP has said it is reviewing its options for its research, data and insight division, Kantar, including selling part of the business to a strategic or financial partner.
As Sir Nick Clegg surprises everyone and joins Facebook, can the tech giant really lobby its way out of the hole it has dug itself into?
The first media agency to utilise blockchain ‘smart contract’ technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.
We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.
Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.