The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
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Karmarama says the ‘customer’ is dead – too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
In this week’s Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.
Hot on the heals of one of 2018’s most surprising double deals, Global has today announced a third out-of-home acquisition with a binding offer to buy Exterion Media.
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.
It may put some noses out of joint, but it’s time for closer collaboration, writes Bountiful Cow’s Lucy Markham.
The “collapse” of big brand ‘marketing universities’ over the last twenty years has contributed to a “profound” recruitment issue, the CEO of insurance firm Hiscox USA has warned.
Since launching in 2015, Publicis Media’s innovation practice – NextTECHnow (NTN) – has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.
Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering.