There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills – but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.
Showing 1661-1670 of 7,386
More Media Business articles
The promotion comes a little over a year since Stranger took on the CEO position at Starcom UK, and after two years also serving as president of global network clients, EMEA.
Despite strong opposition from the ad industry’s lobbying body, Mayor of London Sadiq Khan has confirmed he is to press ahead with a ban on junk food advertising on the capital’s transport network.
The ways in which agencies have adapted since the ANA’s 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.
Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don’t strike the right balance between brand and activation.
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith’s latest Advertising Expenditure Forecasts.
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group – leading on the female media brand it also publishes.
It may seem self-evident to those in the creative department, but too often people neglect the importance of their message and their creative, writes Daniel Wilkinson.