More Media Business articles

Ray Snoddy outlines the winners and losers following Comcast’s epic £30.6bn bid for Sky – and looks ahead to possible future deals.

After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.

Following Comcast’s £30.6 billion winning bid for Sky, Mediatel presents a timeline charting the broadcaster’s fascinating rise.

US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday – scuppering Rupert Murdoch’s long-held plans to take full control of the broadcaster.

How will Global’s move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester’s study of the world of big media agencies is a joke.

Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year – placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.

Global, the UK’s largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.

The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.

Declaring a ‘continued reboot’ of the agency, Y&R London has appointed Sophie Lewis as its new chief strategy officer.

Publicis Media has appointed three regional commerce leads across EMEA, the Americas and APAC to strengthen its global commerce practice, newly launched this year.