More Media Business articles

Dentsu Aegis Network has acquired specialist B2B market research company, B2B International, as it continues to expand its marketing offering.

Wavemaker has appointed Candice Odhams as its new managing director, replacing Anna Hickey, who was promoted to COO in April.

BTI Studios, a media localisation and access services company for the entertainment industry, has hired the former chief executive of Exterion Media, Shaun Gregory, as its new CEO.

Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.

CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.

Social and creative agency eight&four has hired Lucy Walker as its first audience director.

The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.

From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.

Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz’s new Salad Cream ad should be served with a dollop of euthanasia.

Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.