Industry bosses have been warned without agreed standards out-of-home will be bogged down by needless complexity at a time when it was seeking to grow its share of market through investment in digital screens.
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After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
It’s lonely being the UK’s first and only creative agency to have ‘B Corporation’ status, writes And Rising’s Jonathan Trimble.
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson – the world’s oldest advertising agency at 154 years – with digital network Wunderman.