In her new role, Murphy will be responsible for leading and developing the agency’s positions in the UK market as a specialist digital agency that aligns strategy with creative and media.
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The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
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Since launching in 2015, Publicis Media’s innovation practice – NextTECHnow (NTN) – has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.