Many believe UK broadcasters and their production arms should do business with the the big American tech companies – but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.
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As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog – and pimped audits and subsequent casualties will endure, writes Bob Wootton.
According to Facebook’s director agencies EMEA, Ben Wood, interfering in the agency-client relationship is “the last thing we want.”
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
Indy media agency MC&C’s CEO and founder, Mike Colling, is stepping back from management of the business to instead work more closely with the agency’s clients.
A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.