The key figures for some social media platforms show costs are up while engagement is down – so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
Showing 1671-1680 of 7,375
More Media Business articles
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
Maddie Armitage will be joining Dentsu Aegis Network as chief data officer for the UK & Ireland.
Following the appointment of Unilever’s Keith Weed as president, the Advertising Association (AA) has appointed Sharon Lloyd Barnes as its new commercial director.
How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
Exterion Media’s Andrea Marsh expects OOH to grow by embracing video – but it will require forward-thinking agencies and clients to work together…
timeTo, adland’s answer to the MeToo movement, is today launching a multi-platform advertising campaign, designed to encourage people to consider where they would draw the line between normal interaction and sexual harassment.
Old stereotypes die hard and according to new research, a worryingly large percentage of men and women still believe that finance is a man’s game.
The Specialist Works has made two senior appointments: Katie Lobina as trading director and James Olney as head of data and analytics.
The tax will come into effect in April 2020 and is expected to raise over £400m a year, with the tech giants being taxed 2% on the money they make from UK users.