For journalist-turned-adman Dale Lovell, there are smarter ways to make the future of publishing better for everyone.
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Ahead of this week’s Future TV Advertising Forum, and with a hefty new GroupM report by his side, Dominic Mills outlines the most important issues now facing the television industry.
In her new role, Carley will lead the association’s TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape.
From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
Facebook is still winning share of audio-visual advertising, TV remains flat and print media continues to shrink according to the latest forecasts from the investment wing of WPP.
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
It’s lonely being the UK’s first and only creative agency to have ‘B Corporation’ status, writes And Rising’s Jonathan Trimble.
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson – the world’s oldest advertising agency at 154 years – with digital network Wunderman.
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills – but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.