The ease of hiring low-cost freelancers is fuelling the rise of in-housing – but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
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The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of “marketing engineers” due to its focus on data and AI.
WPP has said it is reviewing its options for its research, data and insight division, Kantar, including selling part of the business to a strategic or financial partner.
As Sir Nick Clegg surprises everyone and joins Facebook, can the tech giant really lobby its way out of the hole it has dug itself into?
The first media agency to utilise blockchain ‘smart contract’ technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.
We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.
Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.
In her new role, Murphy will be responsible for leading and developing the agency’s positions in the UK market as a specialist digital agency that aligns strategy with creative and media.