Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.
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The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
Virgin Media is set join Sky’s AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.