Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith – with UK adspend set to surpass £17.5bn.
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If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.
It is “palpably clear” that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi – but ISBA is having none of it.
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
The UK’s TV market might be at least five years from achieving anything that resembles digital ad-serving, but that doesn’t mean that we need to hold back from innovating, writes Matt Whelan.
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian’s trust funds.
Alongside Zohrer’s new role, Joe Brewer and Steve Ray have also been promoted to planning partners.
Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.
Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms.