The topical issue of Return On Investment will be the central topic at the 2003 Advertising Effective Symposium in Frankfurt this June.Hot on the heels of ZenithOptimedia claiming ROI as a core principle, the two conferences, Effective Communications and Advertising Effectiveness, will take a fresh look at the issues.According to the organisers: “The notion of… Continue reading Ad Conference To Address Issues Surrounding ROI
Global advertising and marketing group, Havas, is expected to report first quarter revenues down by 13.3% in a statement that will focus on continued weakness in Europe and marketing services, with an uncertain outlook for 2003. This is according to analysts at Morgan Stanley. The broker has reduced its full-year 2003 revenue growth from -4.5%… Continue reading Morgan Stanley Sees Sense In Havas’ Marketing Services Slant
Global communications network, Aegis Group, has acquired the media buying assets of North American agency, Independent Media Services (IMS), for $7.4 million, the group announced this morning. IMS is a media buying agency which specialises in representing clients in the entertainment sector, specifically in motion pictures, television, cable television, newspapers and the arts. Aegis says… Continue reading Aegis Acquires IMS Media Buying Agency
Gannett, the international media group has reported a small increase in earnings for the first quarter of 2003 but admitted that the war in Iraq had precipitated a slowdown in adspend. The company, which publishes 100 daily newspapers in the US, including USA Today, and owns Newsquest Media Sales in the UK, said yesterday that… Continue reading Gannett Revenues Rise But War Casts A Shadow
Reuters today reported a 10% fall in underlying first quarter earnings as it seeks to recover from a disastrous 2002. The financial information group said that core revenues slipped to £670 million in the first three months of 2003. Pre-tax losses approached £500 million last year (see Reuters Chief Sees No Signs Of Recovery As… Continue reading Bleak Outlook Persists For Reuters
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier. In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry… Continue reading Wireless Group Cuts Losses Despite Poor Markets
UK marketing budgets were on average revised downwards in the first quarter of this year, according to the latest edition of the IPA‘s Bellwether Report, released this morning. The survey of UK marketers found that 18.2% planned to increase their budgets, 61.3% expected to leave them the same and 20.4% are revising them downwards. This… Continue reading INSIGHTanalysis: Bellwether Sees Weakest Advertising Outlook Yet
Channel 4’s director of programming, Tim Gardam, has called on the Department of Culture, Media and Sport (DCMS), to give the station a slice of the £2.5 billion the BBC makes from licence fee revenues. According to the Guardian, Gardam told the Royal Institute for British Architects that he was not arguing for the instant… Continue reading Channel 4 Calls For Slice Of BBC Licence Fee
News Corporation is to sell its 45% share in the New Zealand publisher, Independent Newspapers Limited (INL), in a deal worth £420 million. INL has said that its publishing assets which include the Dominion Post in Wellington and The Press in Christchurch will pass to the Australian newspaper company, John Fairfax Holdings. The deal will… Continue reading News Corp Offloads New Zealand Publications
BSkyB is expected to add 137,000 digital satellite subscribers in the third quarter of its financial year, with steady growth momentum continuing, according to analysts at Merrill Lynch. The broker describes Sky as a ‘haven of growth’ in an otherwise uncertain media sector and remains positive on the satellite group’s outlook. However, Merrill says that… Continue reading BSkyB Is ‘Haven Of Growth’ In Uncertain Media Sector
