More Mobile articles

The US audience for mobile video is growing at an impressive rate, according to the latest figures from M:Metrics. At eight million in August, the total audience for those who viewed mobile video, either from the carrier deck or video content sent by a friend or family member, grew by 34% from January of this… Continue reading US Mobile Video Audience Growing

Emap Advertising has announced a major advertising deal with T-Mobile to support the mobile network’s ‘Top Up Friday’ offer and help drive customers in-store pre-Christmas.The three-month, cross-platform deal is worth over £500,000 and involves Emap’s Heat, FHM, Zoo, Kiss, The Hits and More brands. The campaign kicks off on October 22.T-Mobile has signed a deal… Continue reading Emap Advertising Launches Cross-Platform Campaign For T-Mobile

The Sun has become the first UK national newspaper to launch a .mobi web site with content made specifically for mobiles.thesun.mobi site gives readers access to the paper from any mobile phone or device that can access mobile internet services.Readers now have free access to the top 10 online stories for news, sport, Bizarre and… Continue reading The Sun Launches Mobile Website

A new forecast from eMarketer projects that worldwide mobile brand advertising will rise to $3.5 billion in 2011, up from $123 million in 2006. Mobile text messaging is more or less a mass-market service worldwide, says the online market research firm. Mobile music is climbing the rungs of the mass-market ladder, it add, and most… Continue reading Mobile Brand Ad Market Set To Grow

Location-based services (LBS) such as navigation, represented 51% of the $118 million in US revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organisation tools) generated during Q2 2007, according to new research from Telephia. The report adds that many consumers may not realise the utility of a navigation application on… Continue reading Navigation Is Top Downloadable Mobile Application

A new study from Airwide Solutions has found that the mobile marketing industry is making significant progress, with 28% of companies surveyed having already launched live SMS campaigns and 18% having launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and… Continue reading Mobile Marketing Industry “Making Significant Progress”

Text-based mobile advertising is nearly ubiquitous in Europe, with as many as three out of four mobile subscribers reporting they received an ad via SMS in July, according to M:Metrics, the mobile media research group. The measurement firm also found that while the volume of SMS ads is lowest in the United States, with only… Continue reading Text Based Ads Nearly Ubiquitous In Europe

More than two-thirds of US adult mobile users can send and receive text messages, according to new research from InsightExpress. The company found that while Gen Y (18-34) texts the most, three-quarters of 45-to-54-year-olds can also text. Joy Liuzzo, director of mobile research at InsightExpress, said: “”Mobile technology is pervasive, impacting the lives of consumers… Continue reading New Research Looks At US Text Messaging

Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6 billion by 2012, according to a new report from Juniper Research. Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to less than 12 million in 2007, with DVB-H the… Continue reading Global Consumer Spending On Mobile TV To Increase

New research from first direct reveals that there are now more mobile phones than people in the UK. There are almost 70 million mobile SIM cards (phone numbers) and over 71 million handsets spread amongst 45 million adults according to the research – an average of 1.6 mobiles per adult in the UK. Just 12%… Continue reading UK Has More Mobile Phones Than People