A new report estimates that 84% of the US population, including consumer, business and double users, will have mobile phones by the end of 2007, with this percentage surging past 100% by 2013. The study from SNL Kagan shows that US cell phone subscriptions will grow at a rate of about 3% per year over… Continue reading 84% Of US Population To Have Mobile Phones By End Of 2007
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Worldwide sales of mobile phones to end users in the second quarter of 2007 reached 270.9 million units, a 17.4% increase from the same period last year, according to new figures from Gartner. It predicts worldwide mobile phone sales will reach 1.13 billion units in 2007. Carolina Milanesi, research director for mobile devices research at… Continue reading Worldwide Mobile Phone Sales Grew 17% In Q2 2007
Silver surfers spend an average of 42 hours online every month, more than any other age group, according to Ofcom’s annual Communications Market Report 2007, published today. The report also says that the over 55s was the only age group to increase its average radio listening between 2002 and 2007 (up 5.5%). Recent research from… Continue reading Silver Surfers Spend More Time Online Than Any Other Age Group
Mobile network operators and device suppliers need to “cross the marketing chasm” if they are going to grow mobile internet into a big consumer market, according to the Mobile Broadband research being carried out by Point Topic and YouGov. Tim Johnson, chief analyst at Point Topic, said: “Just as with mobile phones and the early… Continue reading Mobile Internet Needs To Cross “Marketing Chasm”
Text messages will be obsolete within the next five years, according to new research from Gartner. Although there are currently 114 million text messages sent daily in the UK, Gartner says that due to wireless internet technology coming down in price, more mobile phone handsets will include online technology and therefore more users will move… Continue reading Text Messaging To Be Obsolete Within Five Years
Mobile video revenues in the US totaled $146 million in Q1 2007, growing 198% year on year, according to new research from Telephia. Telephia says that there were 8.4 million mobile video subscribers last quarter, with penetration doubling to nearly 4% since Q1 2006. Quarterly Mobile Video Revenue Share, Subscriber Size and Penetration Rate (US) … Continue reading US Mobile Video Revenues Reach $146 Million In Q1
According to a new survey from Ingenio, more than four out of five US adults surveyed (85%) currently own a mobile phone compared to only about seven in ten (71%) who have a landline or home phone. Of the overwhelming majority of US consumers that own a mobile phone, the study finds that only a… Continue reading Room For Growth In Mobile Advertising
The UK is about to see rapid growth in mobile broadband services according to the latest research from YouGov and Point Topic. According to the research, 90% of people who have broadband access at home already own a mobile phone and half of them use a laptop. Many of them already use the internet in… Continue reading UK Mobile Broadband Services To See Rapid Growth
Advertisers will spend $1.4 billion worldwide on mobile media this year, rising to $14.4 billion by 2011, according to a new report from Strategy Analytics. The Global Mobile Advertising Update: Outlook Bright as Inventory Expands report says that mobile media advertising will account for a fifth of global spending on internet advertising by 2011. Phil… Continue reading Mobile Media Adspend To Increase
The United States is at the forefront of a mobile web growth, with a three fold increase in usage over the last year, according to new research from Bango. Bango says that this rapid rise, which has taken the US to second position behind the UK, is being fuelled by the increasing popularity of mobile… Continue reading US At Forefront Of Mobile Web Growth
