Addictive’s Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising – but only if the data is robust enough.
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The latest ABC results for newsbrands’ online platforms paints a healthy picture, with the Mirror up 19.6% – taking it to almost 1.5 million unique browsers per day.
ITV’s The Guilty wrapped up after three weeks last night, giving starved viewers their much needed fix of infanticide.
Channel 4 has said that it will be taking a step back from further exploring connected TV experiences because of limited uptake from viewers.
With exam results recently deciding the future of millions of school and college leavers, Kantar Media’s Anna Gunn takes us through the latest TGI findings to examine what is an increasingly complex group of young people – and one who marketers need to handle with care to win the reward of a lifetime of loyalty.
Blinkbox claims that its autumn content offering has ten times the number of latest blockbuster films than Netflix and LoveFilm.
While personal recommendation, opt-in email and editorial content ranked highest among respondents, mobile and text ads were found to be much less credible, according to a new Nielsen study.
Grinning boffin Brian Cox returned to the prime time schedules last night, armed with his unique brand of vocal harmonies and seemingly gormless enthusiasm.
As consumers increasingly use software to block online ads, are we seeing the early signs of a fundamental shift in our relationships with brands? Here, GfK’s Colin Strong looks at the latest consumer research and asks if the Internet’s leading business model is going to be turned upside down.
DR, Denmark’s small public service broadcaster, has produced monster hits including The Killing, Borgen and The Bridge. Raymond Snoddy asks how they have pulled this off – and after hearing the organisation’s director of cultural affairs talk at IBC in Amsterdam, finds the answers are both extreme and surprising.
