BARB, the UK provider of TV viewing figures, is now reporting time-shift data that reveal how TV viewing builds in the four weeks following broadcast – offering a more complete view of programme reach.
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Too many advertisers are getting it wrong, so InSkin Media’s Dominic Tillson is getting no nonsense with online pre-roll – and offers advice to ensure ads are remembered positively and record a genuine interest.
Despite the event-feel to last night’s proceedings the E20 aggression was the nation’s third most popular soap, having been beaten by ITV’s rural offering Emmerdale.
Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014.
While consumers are both cord-cutting and thinning their pay-TV services, an equally large threat is presenting itself, according to Digitalsmiths: ‘cord-cheating’ – with major revenue impacts.
As the BBC sinks into yet another crisis, the future of the BBC Trust remains in the balance. Should it simply be put out of its misery? The answer from Raymond Snoddy is an emphatic no.
There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.
Netflix, home to House of Cards, Arrested Development and Breaking Bad, has signed a deal to see it offered on a pay-TV platform for the first time.
49% of 18-24 year-olds living at home with their parents said that they felt ‘highly inclined’ to sign up for an online subscription video service once they move out on their own, compared to 31% that said they would sign up for a traditional pay-TV service.
‘The Grid’ has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.