As Twitter aims to increase ad revenues by allowing brands to ‘retarget’ sponsored tweets to its users, QUISMA’s Ellie Edwards-Scott looks at the impacts – and pitfalls – for brands.
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With the news that The Great British Bake Off (BBC Two, 8pm) is to be poached by BBC One next series, the pressure is on for the little show to keep up its stellar performance.
Hill, who has over 20 years of journalism and TV news experience, most recently as editor of Channel 5 News, will be responsible for all of ITV’s national news programmes, including its website.
The new formats for the New Statesman’s website integrate advertisements natively into digital content “without compromising consumers’ content experience”.
The transaction – expected to close in the first quarter of 2014 – will provide Verizon with 100% ownership of the industry-leading wireless carrier in the United States.
Animated films are big business – and getting bigger, says Digital Cinema Media’s CEO Simon Rees – so it’s no wonder brands are leaping on them.
The free-to-enter scheme marks a return to the awards arena after a two-year absence for Newsworks, formerly the Newspaper Marketing Agency, which previously hosted the Awards for National Newspaper Advertising – better known as the ANNAs.
The Smarter Cities campaign, developed in partnership with Ogilvy, aims to change the view that ads are often intrusive or offensive, and instead provide something useful for outdoor spaces.
There was very good news last night for viewers who have been pining away for the magnetic ridges of a real actor’s face – Martin Clunes’ Doc Martin finally returned after a torturous two year break.
The UK’s digital audience saw a slight increase in July – in total, 40.8 million people in the UK accessed the internet across the month, an increase of 665,000 people since June.