In the rapidly evolving world of TV technology, Thinkbox has to be seen to lead if it is to be credible says Dominic Mills. So how has the marketing body for commercial television fared with its latest campaign?
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Strategy Analytics predicts that OTT global spending will reach $4.7 billion in 2018, concentrated in North America and Western Europe.
Fashion keeps print in business as the Guardian announces publication of new bi-annual glossy and Grazia launches #Grazia360 magazine.
Saturday’s epic karaoke action kicked off at 8pm on ITV and immediately set itself apart from all the other weekend offerings – by actually pulling in an audience of note.
This week, Simon Andrews, founder of Addictive!, takes a look at the future for Apple now that innovation is failing to come from the hardware – as well as what might be the Holy Grail for Twitter after the purchase of adtech firm MoPub.
As Instagram flirts with monetising the video and image sharing platform, Ron Schott, head of Spring Creek at IPG Mediabrands, has drawn up a wish list of what he and his team would like to see. An image marketplace, anyone?
News UK’s Sunday edition of the Sun has been renamed The Sun on Sunday as it announces that former deputy editor of the News of the World, Victoria Newton, is to take the reigns as editor.
For ‘Second Screen Live,’ Disney has created an app which will allow viewers to interact with the re-release of The Little Mermaid in select US cinemas later this month.
The invasive-cameras-on-the-wall documentary pulled in a 13% share and Channel’s biggest audience of the day. Nice to know someone is winning from this set-up.
Twitter has announced – via a tweet – that it plans to join the stock market in what will undoubtedly be the most anticipated flotation since Facebook’s last year.