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Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.

The purchase strengthens Adwanted’s data division.

Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape. 

Heineken’s Sarah Prentice, Initiative’s Rachel Coffey and NatWest’s Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.

The retailer turned to social media humour to boost awareness of its repairs offering.

Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.

More data available at: Adwanted Connected > AV

The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.

Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.