The incoming LHF TV and online ban offers brands an opportunity to be more innovative with their creative, trial new channels and rethink their media strategies.
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The Media Leader Awards 2025 are open for nominations, providing an opportunity to propel careers in the media industry.
The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
Lionesses, a superhero, dementia… industry leaders put forward some of their favourite ads this year.
Announcing a new album on a podcast speaks to the unique opportunity advertising on this medium holds and could push this medium even further into the limelight.
Israel must be made to provide proof for its claims. A journalist’s job is to speak for the silent and not accept anything at face value.
Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands’ websites and KPIs will need to change.