Ventura Ecosystem seeks to bring global TV operating systems and streamers into a streamlined and transparent CTV marketplace. VIDAA TV OS and Nexxen DSP/SSP are the first partners.
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This will see category-based deals such as sports and travel available to activate through a choice of 30+ DSP partners.
The smart TV brand has launched Immersive Carousel, offering brands five separate creative tiles to showcase content, products and calls to action on the home screen. ITVX and a luxury menswear brand have seen strong results.
Netflix, Disney+ and Prime Video will be subject to the same Ofcom scrutiny as traditional broadcasters such as the BBC and ITV.
Media Mind is back and has kicked off the first event of the year with a breakfast briefing highlighting key dates and introducing partners of the quiz.
It has been quite the week for press photography, and there’s nothing like a well-laid-out and illustrated page of print to showcase iconic imagery, says Ray Snoddy.
Shoppers don’t want to wait months to feel rewarded. They want value now, at the till, in real time.
Welcome to the Brief, The Media Leader’s round-up of media news.
Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.