Faster execution and a “recalibration” is required, Spotify’s leadership says, to see greater returns on its ad tech stack.
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The demanding, unpaid, and often hidden role of caregiving impacts countless professionals who work in the advertising industry, but there are ways to better support them.
Lumen Research and TVision’s latest report found the traditional festive formula is no longer effective in grabbing attention and advised brands to lean into unique iconography and music.
The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
Partnership between parents Adwanted and Bluestripe includes New Digital Age becoming a media partner at Adwanted events.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
