It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
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By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.
Disruptive, provocative and uncomfortable: Gemma Greaves talks to Ellen Hammett about her plans to shake things up.
Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar’s global clients.
Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.
As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it’s turned into a serendipitous time for some organisations, writes Dominic Mills – let’s just hope they don’t squander it.
The move will allow the publishers to distribute content via a curated feed in five countries.
Full report available at: Mediatel Connected > Online > Traffic Trends
Wasserman’s Joanne Quillan will take on the newly-created role immediately.