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Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.

ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.

Will Channel 4’s Great British Bake Off – with advertising revenue boosted by sponsorship – become a commercial and ratings success? Raymond Snoddy rates its chances.

101 brings in clients including BBC, Heineken, Scottish Widows, Subaru and Zoopla.

Reporting to Zenith’s global brand president Vittorio Bonori, Shah will join the network in September as managing director, UK Hub, where he will focus on driving collaboration for global, regional and local clients.

WPP revised its sales growth down from forecasts of 2% to just 0-1%, citing particular pressure in the FMCG or packaged goods sector and weak trading in America.

Datta joins from iProspect where she has been director of biddable activation for the past 18 months.

Jane Bloomfield, head of UK marketing at Kantar Millward Brown, explains how new research techniques can help brands ensure they get it right.

The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?

David Goggin will be responsible for the talent investment, development and training for the network’s five agency brands and associated practices, representing over 1,500 employees in the UK.