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Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.

Walczak will lead a new team – including product management, global partnerships and supply – focused on developing outcome-based media solutions.

At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?

Chief executive David Abraham said Channel 4 has been watching the virtual reality markets – currently worth around £800 million globally – with interest.

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.

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Sizmek has promoted Andrew Morsy to the newly created role of UK managing director.

Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.