TV sponsorship delivers value across all brand metrics and drives positive viewer perceptions, a wide-reaching new study shows.
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Raymond Snoddy reports from the IPSO Road Show, where editors and media experts discussed the future of independent self-regulation of the press.
Channel 4 suffered a -11.6% year-on-year drop in revenues in September, according to the latest agency estimates.
The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.
Sponsor content: Brands are missing numerous marketing opportunities by lumping social platforms under the same banner, writes 4C’s Aaron Goldman.
Daisy Pledge knew running a tech start-up would be filled with challenges, but she did not anticipate the sexist hurdles that would be placed in her path…
VCCP Media’s Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.
Following the departure of ITV’s commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.