More Opinion articles

TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.

Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.

The press is full of Conservative leadership stories as the UK faces political and economic turmoil. But Brexit remains the root problem and the pressure will only increase.

Stephen Arnell discusses how greed has led to hypocrisy among players in the media and in football alike.

As World Menopause Day shines a light on brain fog and memory issues — should we recognise the super power of menopausal women in a world of uncertainty and ambiguity?

Marketing budgets should be seen as an investment, not an expense to be trimmed.

In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns, explains Thinkbox’s Matt Hill.

Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.

As part of our series on the big issues facing the media in 2023, Raymond Snoddy makes the case for developing a more comprehensive idea of trust to combat misinformation.

The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.