Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.
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What do boxing and online advertising have in common? Chris Ladd explains after more than 20 years working client side.
The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.
This year’s winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.
As CNN CEO Chris Licht is summarily ejected from his post, Stephen Arnell reflects on strategic failures at parent company Warner Bros Discovery and lessons for UK broadcasters.
Tabloid values have creeped into the rest of British media, with the latest over-focus on Schofield an example of deflecting audiences from more important stories.
The push to hire from more diverse backgrounds needs to be backed up with more support to help people acquire the knowledge and skills they need to perform, warns Jan Gooding.
AI tools can be used to boost productivity and increase output among creative workers so that automation isn’t necessarily a zero sum game.
Starcom CEO Nadine Young shares three lessons that she’s learned from being an agency leader.
100% Media 0% Nonsense: Media is more important than ever to advertising. But do enough of those working in media really understand it, asks the editor.