More Opinion articles

ITV’s new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media’s MD.

Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry’s chief strategy and innovation officer.

The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.

While the decision not to privatise was the right one, the recent move to drop ‘The Andrew Neil Show’ while spending on US-owned dramas doesn’t bode well for the broadcaster.

Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.

We’ve just celebrated one hundred years of Wacl, but women in media’s journey has only just begun, writes its former president and Electric Glue CEO.

Pride Month reminds us of the progress LGBTIQ+ has made in media and marketing. But brands are increasingly regarded as fair play in a battle to control the narrative of what is decent, warns Jan Gooding.

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.