More Opinion articles

Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.

Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.

GB News needs to decide if it wants to play by the rules and actually be a regulated, licensed broadcaster. And Ofcom needs to expedite its investigations, lest it continue to look timid.

Hearts & Science’s UK MD shares her experience of dyslexia and offers advice on how to move beyond its perceptions.

Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.

It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.

Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.

Route Research’s general manager explains how brands can make the most of the commercial opportunity around the spectators of the Women’s Super League.

Networking as an expat is hard work. But Americans are an especially friendly bunch, so it need not be too daunting.