More Opinion articles

Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.

If Lord Grade makes the right choices as Ofcom chairman, this role could be the honourable culmination of a long career in the media.

Employers must consider not only how they retain working mothers, but how they ensure that women keep progressing while reducing the pay gap.

ITV charts a course for diversity – but can director of television Kevin Lygo resist the urge to step on the message, asks Stephen Arnell.

Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.

It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.

Far away from Russia, legal fights are set to continue for years as regulators, governments and media try to claw back ad revenues lost to tech giants. 

If the media doesn’t do more to protect the journalists working under their banners, they’re sending a message that abuse is just a part of the job.

People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.

The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.