More Opinion articles

Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK’s MD.

Online display advertising, especially when automated, has become Dr Frankenstein’s monster.

100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.

Strategy Leaders: Media planners have an opportunity to leverage social proof with data-led influencer strategies, but must not forget it is humans that can navigate the complexities of the market.

ITV’s new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media’s MD.

Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry’s chief strategy and innovation officer.

The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.

While the decision not to privatise was the right one, the recent move to drop ‘The Andrew Neil Show’ while spending on US-owned dramas doesn’t bode well for the broadcaster.

Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.

We’ve just celebrated one hundred years of Wacl, but women in media’s journey has only just begun, writes its former president and Electric Glue CEO.