More Opinion articles

We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.

Placing the emphasis on qualities we seek and taking the time to explain what we mean by them, could make for a more appealing job description.

One group in particular should care about how we define TV today, writes Thinkbox’s Matt Hill.

As an industry, we must not stop until sexual harassment is eradicated completely.

ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.

This week marks C5’s 25th anniversary and it has quietly achieved success without the bells and whistles, argues Stephen Arnell.

The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.

Whether it’s ‘getting more local in approach’, or solving the enormous inflation challenge facing us all this year, John Lewis chair Sharon White’s stated priorities should be taken on board closely by our industry.

Chris Rock wasn’t the only one to get a slap in the face last night. Apple just dealt a huge blow in the streaming wars, writes the editor.

Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.