More Opinion articles

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.

Breaking down the complexity of marketing and peeling back one layer at a time can help to identify focus areas in order to build a response.

Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.

Partner content: Malcolm Gladwell says it’s not in your best interest to work from home. Does he have a point?

The Queen’s death is already among one of the most written about and talked about stories in media history. When is it time to move on?

‘Truth decay’ is irreversible and we have to learn to deal with it. Advertisers, whose money funds the lion’s share of commercial media, can do a lot more. 

Researchers have shown how to reach sustained and profitable growth by making ‘adjacency moves’. What can media companies learn during this time of change?