In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.
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As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
BBC chairman Richard Sharp faces calls to resign following accusations of cronyism, but what does it mean for the broadcaster?
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
The over-50s need a re-brand to make the workplace more diverse, more collaborative, and more economically viable. How about Generation YStopNow, asks media agency The Village’s Chris Catton.
Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
TV production is widely expected to enter a period of decline. Shouldn’t the commercial arm of the BBC be investing in homegrown talent, asks Stephen Arnell.
Finding a media channel that maximises reach might be the answer to surviving the recession.
In the emerging community economy, brands can serve as the reason and the means through which people connect.