More Opinion articles

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?

Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.

The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.

Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.

Partner content: If you’re thinking about a media move, you might like to think a little more outside the box.

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

Of all the Government consultations that I have worked on in seven years at the IAB, this one is the most far-reaching.

Are you honestly doing enough to resist misinformation in online media, asks the editor.

Netflix must take the wheel on steering commercial activity, whether it wants to or not.

Stephen Arnell reviews the broadcasters’ performances at the BAFTA TV awards and how recent misconduct allegations may have played a role.