More Opinion articles

TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.

Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.

Streaming sports presents a lucrative opportunity for direct-to-consumer services, but they must overcome challenges like ad experience and brand safety to achieve the highest CPMs.

Andrew Malkinson’s 17-year imprisonment for a rape he didn’t commit highlights the importance of investigative journalism and the need for reform in the UK justice system.

Give and receive feedback early and often to build trust, improve relationships, and drive growth. Don’t be afraid to have ‘a chat’ – it’s how we learn and ‘crack on.’

The Media Leader Jobs: Body doubling can help creative professionals overcome the negative effects of procrastination and build accountability.

Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.

100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.

As Elon Musk chooses to rebrand Twitter to ‘X’, Stephen Arnell examines the substitution in light of other historical name changes.

Traditional media channels offer high-quality environments and better chances of attention, but digital channels are often accepted or ignored despite concerns around ad quality and effectiveness.