More Opinion articles

Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.

Changes to this year’s Consumer Price Index should remind us to temper own excitable interest in the outlier with respect for the average.

Radiocentre’s Mark Barber refutes the assertion that, when it comes to measurement, radio could be at a disadvantage compared to digital streamers.

The BBC will always have many enemies with a commercial interest in its downfall. It would be wise, then, for it not to estrange its supporters.

Build Media CEO Danny Donovan discusses a number of key learnings from his first year as a new media agency founder.

Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?

Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.

Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.